Crafted a new design playbook for the beauty and personal care segment {BPC} across Myntra. Redefined the creative approach to how BPC products were marketed and represented across various touch points

Defined the Brand Persona for Beauty and translated it into creating a brand identity and visual direction for Myntra beauty by creating an overarching visual identity design from research and positioning to brand guidelines and implementation

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Art & Shoot Direction

Model Representation :Diverse & inclusive

The Mood : Youthful & vibrant

Will connect with basics yet we will be : Aspirational & authentic

Capture the current trends by being : Fresh & fun

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