Big Fashion Festival
The 'Big Fashion Festival' is one of the most awaited shopping carnivals for fashion, lifestyle and beauty products. It also sets the tone for all the other festive events that follow on platform during the festive season. I was tasked with creating the brand Identity and creative direction for the event on app and on marketing channels.
Creative Direction
The event is a celebration of festive fashion. The art direction was inspired by traditional Pichwai designs with a contemporary twist.
We were challenged with highlighting multiple propositions during the intrigue phase.
