Wardrobe Of Wonders
In order to engage and grow its audience on social media organically, we created an online treasure hunt in collaboration with H&M on Instagram during the Mega Event. The campaign challenges users to explore ' Wardrobe of Wonders,' which contains a variety of items that have been collected by "Myntra."
Each day for 9 days we posted a photo with a clue that describes one of the items in the cabinet. In order to be eligible to receive prizes from Myntra, participants need only comment with their guess and include the campaign hashtag, #WardrobeOfWonders.
The Riddles
Followers were tasked with solving the riddle to the mystery and comment with the right End Of Reason Sale brand, product and the price. The Right answer won the product
The "Wardrobe of Wonders" campaign successfully demonstrated the power of interactive and gamified social media experiences in driving engagement and growth. The campaign generated significant engagement, with participants eagerly solving the daily riddles and commenting with their answers. The interactive and gamified approach effectively grew H&M and Myntra's audience on social media, increasing brand awareness and reach.
Impact
Jump in growth rate
40%
Comments & Likes
21k
Increase In Impression
Engagement Rate
5.6%
19%