UTH Launch
Roadster Youth Co. or UTH is characterised by the carefree and adventurous youth, who are aware of the latest fashion trends. They’re also interested in travel, music, social networking and embracing new technologies. The brief given was to create an engaging experience that resonates with the youth and Build an exclusive shopping experience for Myntra customers to explore & discover UTH.
Hence we splashed emojis across the page, spoke their lingo and used interactive elements that caught the eye.
Sustenance Plan
Refresh of Brand stores on seasonal basis
Create Buzz pre-launch using innovative techniques
Solved for hygiene, scale, freshness
Benefit Launch
When Benefit Cosmetics Launched on the app we took the route #MyntraGoesPink.
The App was splashed with pink to drive intrigue for the brand on launch day.
During the intrigue phase we baked in interesting trivia about the brand to drive awareness in India through content and quizzes, that was rewarded with coupons to be used during the launch day. During the launch we baked in shoppable content along with attractive discounting
